I help organizations and robotics companies solve one of automation’s hardest problems: making robots work in the real world of human expectations, routines, and relationships. Technical capability matters. But lasting adoption depends on whether people understand a system, trust it, and can incorporate it into everyday work. That is where my work begins.

 

I am a social psychologist and robotics adoption expert specializing in how people perceive, respond to, and make sense of robots. My research examines trust, humanness attribution, and the conditions under which people resist, misuse, or even harm robotic systems. Those insights help explain challenges that technical performance data alone cannot reveal.

 

My work brings together behavioral science, robotics adoption, and real-world deployment. I translate complex human behavior into practical decisions about discovery, implementation, onboarding, communication, support, and long-term adoption—helping robotics companies and adopting organizations build systems that people can actually use, trust, and sustain.

 

This perspective is especially important as robots move out of controlled demonstrations and into workplaces, sidewalks, public spaces, and everyday environments. The question is no longer only whether a robot can perform a task. It is whether people can successfully live and work alongside it.

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I developed the Human-Centered Adoption Cycle, the framework behind Hum/In, to help organizations treat deployment as the beginning of adoption rather than the finish line. It provides a structured approach to preparing people, supporting real-world use, learning from friction, and improving over time.

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I genuinely believe technology should make life better for people—not create more work, confusion, or stress. Robotics can reduce friction, improve safety, support independence, and give people more time for work that requires judgment, creativity, and human connection. The best systems are not simply technically capable; they are introduced in ways that make sense to the people whose lives and routines they affect.

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My work and perspective has been featured in The New York Times,  The Philadelphia Inquirer and Billy Penn, and I’ve appeared as a guest on the Robot Builders Club podcast.

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Through Hum/In, I take on consulting engagements and explore leadership opportunities focused on robotics integration, adoption, and human-centered deployment. The goal is simple: to help make robotics work not only in theory or demonstrations, but in the real environments where people need to trust it, use it, and live with it. /